Taking part in exhibitions and trade shows is a fantastic way to boost your brand, gain new clients and increase your revenue moving forward. Taking part in a show and meeting your clients face to face is an effective marketing tool, enabling you to answer questions there and then, identify their interest and gain essential leads to help you grow your business now and in the future. The one thing you may not realise when signing up for a trade show or exhibition is the competitive nature of these events.
The one benefit of a custom exhibition stand is that it is unique and attractive, it is designed by professionals to ensure you make an impact at any event you attend and market yourself at moving forward. A major benefit when you choose a custom exhibition stand is that it includes everything, which makes the stand more affordable in the long run. The stand will include the design and build, along with the lighting, any multi-media displays you require and more. Unlike traditional stands, where you will need to purchase everything separately, with these stands you are quoted one price for everything.
Unlike, cold calling that gets annoying for any person who might not be in the right place or the right mind-set to talk to you about your product or service. But on the other hand, exhibitions offer the opportunity for brands to emerge and stand out through their exhibition stands. Exhibitions are usually targeted at business and people concerned about a particular industry and welcome a diverse range of professionals. Participating in an exhibition will enable you to market your brand to a broader crowd and make them aware of your product and service.
The vibrant and creatively designed stands help you to improve your brand. It will promote a professional image and help you attract more clients to your stand. The custom exhibition stands are designed these days to fit most exhibition spaces. It is worthwhile before making any decisions to identify what sized stands the company can provide you with. A huge benefit to the custom exhibition stands is that they are often a flexible design. You can make changes to the stand between shows to ensure you cater to each event with ease.
The designers will be able to work alongside you identifying your unique requirements and coming up with a design where changes can be made so you can always appeal to your audience at each event you attend. With a custom exhibition stand ready for use, you can enjoy two way communication with your clients. This type of marketing gives you the chance to engage with your clients, discuss their needs and come up with an action plan.
These light weight modular design for exhibition allows whole structure to be delivered for the event. As it is light weight it can be easily transported from one event to another. Many companies do not have the huge workforce that allows them to cover or build a large stand at the exhibitions that they attend. These modular exhibition stands can be made to look like custom exhibition stands. Due to the various graphic applications and the structural versatility exhibitors wont miss out on anything. Creating high impact, visual exciting stands at a fraction of the cost and in half the time is only achieved when using a modular exhibition framework.
Networking is the masterstroke when it comes to marketing your business, and nothing can beat connecting with your audience personally. With just cold calling and emails, you will find that you are ignored, whereas meeting someone face-to-face makes a huge difference. Standing out from the mass and getting your voice heard can appear challenging but with the right approach, you can make the most of it. One of the most important benefits of participating in an exhibition is that it helps in creating brand relevancy. Exhibiting at industry events is an excellent way to raise your brand value and generate awareness. Understanding the importance of participating in an exhibition show will enable you to boost your advertising and sponsorship opportunities.
Our vast experience in the manufacturing of exhibition stands and their functionality enables us to hit the brief every time. We specialize in building custom-made stands that cater to our client’s individual specifications and exhibiting needs. Custom build production involves usage of traditional materials such as wood, metals and acrylics. With our fully equipped workshop and experienced team, we offer a range of custom solutions tailored for a variety of applications be it a full turnkey one off exhibition stand, a small re-usable stand with modular capabilities, or a batch of POS display units.
Xpress Middle East have perfected custom-build techniques, developed a keen eye for detail and have come to understand the most cost-effective ways to deliver your requirements without compromising on quality. Every contract, large or small, is given our full commitment. We are not only familiar with all the Kuwait venues, but we also have enormous experience in the international arena. We take care of all documentation, transportation and onsite installation.